Rethink (Dis)ability
Exasperated by the pathetically outdated and insultingly unimaginative universal handicapped symbol, MLCreative set out to reframe the conversation. Starting with a fresh vision of athleticism, speed and motion we created a set of unique, forward-thinking empowerment logos, followed by a social-media-driven community website. It's still in its infancy but gaining traction. Utilizes a custom-coded open-source CMS
We built the site as a resource for information and a place to share and learn about adaptive sports and the people who do them, hopefully creating a space that feels as much like a home as a destination, leveraging community-sourced content that is inspiring, useful and friendly. If you like it, feel free to suggest how we can make it better; what you would like to see - anything from blog topics, to new sports icons, to whole new sections of the site.
